Seraphina Spa
A luxury day spa needed an online presence as serene and indulgent as a visit.
A look at the Seraphina Spa interface, designed by Apex.
01 — Project Overview
The brief
Seraphina Spa is a luxury day spa whose website conveyed none of the calm or indulgence of a visit. Guests couldn’t book treatments without calling, and the brand’s sense of escape was lost in a generic template.
The brief was to recreate the spa’s serenity online, make booking treatments effortless, and open a new gifting revenue stream through digital gift cards.
02 — Project Execution
How we did it
We captured the spa’s sensory world — its textures, light, and unhurried pace — and translated it into a soft, elegant interface with a refined rose accent. The journey leads with treatments and makes gifting a first-class path rather than a footnote.
We built treatment booking and digital gift cards into the experience, then launched with a set of seasonal treatment promotions to drive early momentum.
- 01
Discover
Captured the spa’s sensory world — textures, light, and pace.
- 02
Define
Defined a treatment-led journey and gifting path.
- 03
Design
Designed a soft, elegant interface with a rose accent.
- 04
Build
Built treatment booking and digital gift cards.
- 05
Launch
Launched with seasonal treatment promotions.
03 — Project Outcome
The results
Online bookings rose 47% and gift-card sales climbed 38%, opening a revenue stream that barely existed before. Returning-guest visits grew as the booking experience made it easy to rebook a favourite treatment in seconds.