Evergreen Events
A high-end event planner needed a site as romantic and polished as its celebrations.
A look at the Evergreen Events interface, designed by Apex.
01 — Project Overview
The brief
Evergreen Events is a high-end planner whose portfolio of beautiful celebrations was presented in a scattered, hard-to-browse gallery. There was no graceful way for couples to begin an enquiry while the emotion was high.
The brief was to make the portfolio feel as romantic and polished as the events themselves, and to guide couples warmly from inspiration into a conversation.
02 — Project Execution
How we did it
We captured the planner’s signature style across real celebrations, then defined a portfolio-led journey that ends in a warm, guided enquiry. The design is romantic and editorial with a deep-rose accent and photography given centre stage.
We built filterable galleries and a guided enquiry form that feels personal rather than transactional, then launched ahead of engagement season to meet peak demand.
- 01
Discover
Captured the planner’s signature style across real celebrations.
- 02
Define
Defined a portfolio-led journey ending in a warm enquiry.
- 03
Design
Designed a romantic, editorial interface with a deep-rose accent.
- 04
Build
Built filterable galleries and a guided enquiry form.
- 05
Launch
Launched ahead of engagement season.
03 — Project Outcome
The results
Event enquiries rose 57% and gallery engagement grew 63% as couples lingered in the portfolio. Booked consultations climbed 24%, converting that inspiration into real conversations.