Velocity Motors
A performance dealership wanted a digital showroom worthy of the cars on its floor.
A look at the Velocity Motors interface, designed by Apex.
01 — Project Overview
The brief
Velocity Motors is a performance dealership whose online inventory looked utilitarian — spreadsheet rows where there should have been desire. There was no exciting path from browsing a car to booking a test drive.
The brief was a true digital showroom: inventory that builds anticipation, rich vehicle detail, and a confident path from interest to a booked test drive.
02 — Project Execution
How we did it
We studied buyer journeys from the first spark of interest to the showroom visit, then defined an inventory experience designed to build desire before asking for the booking. The design is cinematic, with a high-octane red accent and vehicle pages that feel like a launch.
We built live inventory with rich vehicle pages and integrated test-drive booking, plus finance tools and lead routing so hot prospects reach the team instantly.
- 01
Discover
Studied buyer journeys from first spark to showroom visit.
- 02
Define
Defined an inventory experience that builds desire, then books.
- 03
Design
Designed a cinematic interface with a high-octane red accent.
- 04
Build
Built live inventory with rich vehicle pages and test-drive booking.
- 05
Launch
Launched with finance tools and lead routing.
03 — Project Outcome
The results
Test-drive bookings rose 29% and inventory views jumped 48% as cars were presented with the drama they deserved. Finance enquiries grew 18%, deepening engagement before buyers ever set foot on the lot.